PHOENIX SYNERGISTICS

Since 1981, SYNERGISTICS Research Corporation has been the leading provider of syndicated consumer and small business marketing research intelligence for the financial services industry. Our shared-cost research represents a cost-effective and time-efficient way to obtain current survey research data, interpretation, and strategic analysis. SYNERGISTICS' integrated package of research and strategic analysis, combined with our extensive experience in the financial services area, can help you market competitive and profitable products, services, and systems. In 2016, SYNERGISTICS merged with Phoenix Marketing International and is now known as Phoenix Synergistics.

Each year, multi-sponsor studies are conducted covering the latest issues in the following major areas – channels, transaction accounts, consumer credit, small business market, market segments, customer experience, cards, and savings and investments. Specific survey topics and issues are evaluated immediately prior to the development of the project proposal. This ensures that Phoenix Synergistics' studies reflect relevant up-to-the-minute and late-breaking issues important to your organization.

Newly Released

ENHANCING CREDIT CARDS

This study examines consumer adoption and usage of credit cards, usage and perceived value of innovative credit card features, and experiences with credit card marketing programs.

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Upcoming report

CHANNEL PREFERENCE OF MASS AFFLUENT INVESTORS

This study examines the perspectives of mass affluent investors, assessing their goals and examining their experiences with and preferences for asset-management platforms and service providers.

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Complete List of 2018/2019 research reports

We do work within multiple categories—explore all reports available here

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ENHANCING CREDIT CARDS

Date: November 18, 2019

Duration: 60 min

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In The Press

Curious about our lastest news? Check out our most recent release "SunTrust combination with BB&T means changes customers"

NEWS

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